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The It Factor Productions Announces its Backing of Broadway Musical ‘Gigi’

Screen shot 2014-07-24 at 11.46.56 AMThe It Factor Productions is Excited to Announce Backing the Musical Gigi for its return to Broadway

Alycia Kaback and The It Factor Productions is pleased to announce that they are joining prominent theatre producer Pat Addiss, once again, in backing another amazing Broadway production.

The Tony and Academy Award-winning musical Gigi is returning to Broadway for the first in 40 years. This glistening, re-imagined production of Gigi is brought back to stage by Call the Midwife’s Heidi Thomas and Follies director Eric Schaeffer.

Gigi is set in the magical world of La Belle Epoque Paris, where fashion, glamour, and passion prevail. Lerner and Loewe’s celebrated musical is a romantic comedy about a young woman coming of age and finding true love. The musical features glorious songs such as “Thank Heaven for Little Girls,” “I Remember It Well” and “The Night They Invented Champagne.”

The It Factor Productions is a Tony Award-winning production company, that has backed Vanya and Sonia and Masha and Spike, Becoming Dr. Ruth and Peter and the Starcatcher, and has won a combined total of six Tony Awards.

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